Over the weekend I was snowshoeing with some friends of mine. We were having fun identifying different animal tracks, and trying to figure out why they took a particular path. What motivated them to go in a certain direction? Was it food, shelter, or something else?
Then I started to think about what motivates me to do what I do as a consultant. Was it different from how I motivated my team in a corporate setting? When I returned home, I remembered a study by clinical psychologist, Frederick Herzberg, who did some groundbreaking work in the 1950’s on what motivates people at work. His results are still cited today because of their great relevance. Most surprising is that money is not one of the top five motivators.
Here are the five key factors that lead someone in their job satisfaction, according to Herzberg’s research. Consider how you might motivate your team members by using them. They are listed in order.
1. Achievement
Team members need a clear understanding of the goals and the tools they need to achieve results. If goals are too aggressive, team members often are discouraged. Goals need to be achievable. Celebrating small achievements lead to increased motivation.
2. Recognition
Team members need to be recognized for their accomplishments. This can be as simple as a ‘thank-you’. Some organizations have a culture of celebration as a way to recognize accomplishments.
3. Work itself
The work one does needs to be meaningful and purposeful for an individual. If a team member believes in the company’s purpose, it will drive their motivation.
4. Responsibility
Team members need to be given responsibility and the authority to accomplish their job. Micromanagement is the quickest way to extinguish a motivational flame.
5. Advancement
Team members need to have a growth path. The growth could be accomplishment in their current role – with a bigger territory or different customers. It could also be through a promotional opportunity with a greater degree of influence and responsibility. It is important to recognize that advancement is about growth and not necessarily about promotion.
Leaders are in a crucial position to help people find meaning and purpose at work. Done well, we spur others on to not only increased productivity, but soul-satisfying meaning at work.
Share Your Thoughts: What are the keys that you use to motivate your team?